8 Elements in Product Marketing to Entice the Right Customers

A package with a simple, but impressive design is the key to marketing and promoting your products. The work doesn't need to be extravagant, but when it skillfully and elegantly displays the name, ingredients, and other significant information about the products the customer needs to know, then packaging contributes to your success.

Inspiration is only half of the package design; all of the elements that build the design for the ideal package to exhibit your spectacular new product. Here are eight design tools that can be interchanged or used independently to create the look that attracts the customers you want - returning customers!

1. Try different sizes and styles of fonts because they are masterful at creating illusions. They can bring forth a futuristic image or lean towards a conservative description to make the package more appealing.
2. In recent years, bold and minimalistic designs have become very popular and are used to manage simple, direct advertising. This design is a plus for customers because the box or bag spells out exactly what's inside. There's no confusion, proving the old adage - less is more.
3. Bold repetitive patterns are often used to extend the comprehensive model with several versions of the original product concept using simplistic graphics. Repetitive images display a variety of the product's characteristics and tell a story, which customers can relate to.
4. Social media marketing has gained a credible following in recent years. Customers adore having the mini-versions of the full-size product to offer guests or clients. Printing names on the mini-products, like on mini-bottles of Coca-Cola, individualizes the product and presents the best compliment.
5. Vintage packaging has made a terrific comeback since the days when they were originals shown on packages. The trend of using the old to promote the new is the strongest single element in the advertising world today. People love the antique pictures, designs, and lettering, and they will pay more to see the beautiful designs that are created to conceal the products inside.
6. Finding new, advanced techniques from conception to texturing to construction to packaging design brings innovative results. Laser cutting is a premier choice that adds intricate designs, interesting cut-outs, and 3D layering.
7. Creative cutting reveals a section of the product. This style is becoming a favorite in today's market because the customer is allowed to view the quality, size, consistency, and texture of the product.
8. And finally, eye-catching packaging conveys a message so customers are able to connect with the brand. Sharing stories, evoking emotions, and inviting unity with those who use the product often express what the customer can't put into words, and they are enticed to purchase.

These tools and elements allow the vendor to become involved with the choices advanced packaging supplies can offer. In doing this, customers become attracted to your brand and come back to it consistently. Today's consumer likes to feel they are somehow, consciously or subconsciously, connected with the products they decide to purchase. Knowing the packaging supplies that they prefer leads them to choose a brand over and over again.